More than tea,Its a feeling ,不仅仅是茶，更是一种感觉
About
us
优 (yōu) – excellent, superior, premium, or high quality, 茶 (chá) – tea.So, 优茶 (Youcha) literally means “Premium Tea” or “Excellent Tea,YOUCHA was founded in 1997 in China, inspired by a simple belief that a perfect cup of tea can bring people together. What began as a small passion for crafting authentic milk tea soon grew into a dedication to quality, taste and tradition.
Blending classic Chinese tea culture with modern flavors and innovation, YOUCHA carefully selects premium tea leaves and ingredients to create drinks that are rich, smooth, and memorable. Over the years, our commitment to consistency and excellence has earned the trust of customers across generations.
Today, YOUCHA continues its journey beyond borders, sharing the true taste of premium milk tea with the world one cup, one smile and one moment at a time. This is why our slogan is “More than tea, it’s a feeling”
优 (yōu) 意为卓越、上乘、优质或高品质，茶 (chá) 意为茶。因此，优茶 (Youcha) 字面意思就是“优质茶”或“极品茶”。优茶于1997年在中国创立，源于一个简单的信念：一杯完美的茶能将人们联系在一起。最初，只是出于对制作正宗奶茶的热情，优茶逐渐发展成为对品质、口味和传统的执着追求。 优茶融合了中国传统茶文化与现代风味和创新理念，精选优质茶叶和原料，打造醇厚顺滑、令人难忘的饮品。多年来，我们对品质和稳定的坚持赢得了几代顾客的信赖。 如今，优茶的旅程已走向世界，将优质奶茶的真谛分享给全世界，一杯茶，一个微笑，一个瞬间。这就是我们的口号“不止是茶，更是一种感觉”的由来。
Since 1997 自1997年以来
Our strength我们的优势
How it expand global market 它如何拓展全球市场
YOUCHA’s rapid global expansion is the result of a strong foundation built on quality, consistency and a deep understanding of local markets. From the beginning, YOUCHA focused on perfecting its core product premium milk tea made with carefully selected tea leaves and refined recipes and ensuring the same great taste in every cup, anywhere in the world. 优茶的全球快速扩张源于其坚实的基础，即对品质、稳定性和对当地市场的深刻理解。从创立之初，优茶就专注于完善其核心产品——精选茶叶、采用改良配方制作的优质奶茶，力求确保每一杯奶茶，无论在世界何处，都能带来同样醇正的口感。
